Mid-Autumn Festival orders were all completed 9 months ago
"According to previous years, we have been busy until about the tenth day of the lunar calendar, but we are now nearly 20 days away from the Mid-Autumn Festival. The goods for the Mid-Autumn Festival have basically been completed." On September 1, Jinan, the owner of a small printing house, Wu Mr. Shi told reporters that they received fewer lists this year than in previous years, and that the amount of each order was also low.
Mr. Wu said that his printing factory is relatively small and the output is limited. In previous years, the list was mainly based on small jobs. "In the Mid-Autumn Festival in previous years, the big printing companies only took over the big list, and we were equivalent to leaks. But this year, the number of lists was small, the big companies were not getting enough, and the small ones were connected, and we were defeated." Mr. Wu told reporters that this year they Only a few old customers have done business, and the business volume is less than 60% of last year.
Small companies like this, big companies also said this year's mid-autumn business in general. “We only made big customers in previous years, but this year, the number of large customers is much less. There is no way to disperse them and we have to pick them up.†Li Xin, a printing company in Xinzhi, on the South Industrial Road in Jinan City, said that before the Mid-Autumn Festival last year, his company had to Two months of overtime production in advance, until several days before the Mid-Autumn Festival. This year's Mid-Autumn Festival orders were completed as early as September.
“In the past, we started with 5,000 jobs. We have received even a small list of one thousand this year.†Li said that although the situation for this year has been predicted for some time, he never expected it to be so bad. “This year's business volume Not even half of last year."
Metal and ceramic gift boxes have been abandoned
Manager Li said that in the previous year's big list, the general gift box grades were divided into multiple standards. Among them, the high-end gift boxes were made of metal, wood, ceramics and other materials, and the proportion was not low. As long as the customer can make the request, but the price is higher, of course, for the printing plant, the profits are higher.
"This year is not the same, basically all customers have given up this high-end gift box, but choose hard cardboard boxes." Manager Li said that most gift-making companies this year are in the shape, color and pattern of the box. Efforts are also no longer in favor of complicated printing methods such as bronzing. "The price is cheaper, and our profits are definitely thinner."
Mr. Wu revealed to reporters that the hard shell moon cake boxes that are commonly used in the market are usually better in the market, and their ex-factory price is generally 15-40 yuan. The price will vary according to the size, shape, and printing requirements of the box, and the price of the metal box. It is much more expensive. “The year before last, we used to make a wood gift box for a tea shop. It was a ceramic vial. It went down to almost a hundred dollars.â€
Mr. Wu received only two orders for metal gift boxes this year, and the volume is not large. "It's mainly paper. This profit is very low, and it's not as good as the others." Mr. Wu bluntly stated that the profit brought to the company by the Mid-Autumn Festival this year was less than half of last year. For the coming Spring Festival business several months later, he Also not optimistic.