How much to live and how much to send to accommodate four tourists to read the full text >>

On September 12, Tujia.com, which is positioned on the high-quality service apartment booking platform, announced in Beijing: From now on, consumers can obtain a coupon equivalent to the paid room fee if they successfully book any home through Tujia.com. . After the consumer has obtained the experience ticket, he can use it in the “Experiential Housing Channel” of Tujia.com and experience Tujia's quality apartments and villas distributed throughout the country.

In short, Tujia.com’s launch of the experience room is “How much to live”.

(Tujia.com CEO Luo Jun announces the Tujia experience room plan)


Quality listing, welcome more people

Tujia.com regards the "experience room" as a new business model, while consumers are more concerned with real benefits.

To this end, Tujia.com co-founder and CEO Luo Jun said, "The core purpose of our experience room is to welcome more users to experience our holiday apartments and villas."
In fact, the holiday rental lifestyle based on vacation rental as a model has been popular in Europe and America for a long time. The President Barack Obama takes his family to vacation in Hawaii every year. He is booking a local holiday villa through vacation rental. The data shows that in 2011, the number of vacation rental users in Europe and the United States accounted for 37% of the entire accommodation industry, which is equivalent to 37 people among 100 individuals who chose vacation rentals. In China, although vacation rentals such as “family hotel” and “farmhouse” have been around for a long time, the scale of users is also very small, and the popularity of consumption is still relatively low.

Since its official launch on December 1, 2011, Tujia.com has been engaged in high-end holiday apartments, attracting a group of loyal fans through high-quality services. More than 95% of users have recommended to their friends and relatives after they lived in Tujia. . The website of Tujia.com has also expanded from the original Sanya city to the domestic 81 destinations and 57 overseas destinations, with nearly 90,000 online listings.

“However, most consumers still do not understand the holiday apartments, and the benefit of holiday apartments is precisely the need for users to experience in depth, launch experience rooms, is to sincerely welcome more user experience. We hope to go faster, more widespread market Some.” Luo Jun said.

(Musician Xie Xiaodong, host Li Li, and Zhen Xiang become Tujia travel ambassadors)


(well-known actress Xiaotian sexy helper)


Holiday apartment advantages

Users who have stayed at Tujia Apartment know that holiday apartments have four advantages. First of all, the price of a holiday apartment is usually about half that of the surrounding five-star hotel. Visitors enjoy a more expensive linen than a five-star hotel (cloth is the towel, tablecloth and bed sheet, pillowcase, etc.) And no less than the star hotel's high quality service. Secondly, staying in a holiday apartment can be used for laundry and cooking, especially in the warmth of home. Compared to the star hotel's hundreds of dollars in laundry costs and the high consumption of restaurants in the hotel, the “happiness” of the holiday apartment arises. Thirdly, the holiday apartments have various types of rooms, ranging from studios to studios, from duplexes to villas, and ski, sea views, golf, health and other topics. Fourth, for tourists, holiday apartments are more comfortable and private and will not be disturbed. At the same time, holiday apartments are suitable for couples, families, long-distance vacations and outings. They are also suitable for team gatherings and travel needs for more than three days. Their wide application is also a major feature.


Ms. Cai of Beijing is a user of Tujia Overseas Villa. In the Spring Festival of 2013, she booked a single-family villa in Pattaya, Thailand through Tujia.com and spent a pleasant holiday there with her family. Here, she and her family have truly integrated into the lives of the locals, visiting tropical islands, enjoying fresh fruits and cuisine, playing with the children and the elderly in the villa’s own swimming pool, and becoming friends with the Dutch guests in the villa next door.


Many people would admire such a vacation. In fact, only the single-family villas that the lady had booked were only RMB 1200 per night, which was less than RMB 180 per person. This kind of holiday life can be easily owned by many people.


“Our Thousand Islands Lake villa is designed by the master architect Kengogo, and it is luxurious and luxurious with a market value of tens of millions. In fact, you don’t have to buy it, and we have the opportunity to enjoy it. In the next few years, there will be more. More and more good houses come out and are distributed throughout the country. Tujia users can enjoy it,” said Luo Jun.

(Tu Way Overseas Listing User Talent Sharing)


"Fashionable" Experience Room

Buying the fines that will never be sold will face some doubts as to how much the “substantial delivery number” will provide.


In-depth understanding of the game rules of the Tujia experience room can solve doubts. It is very simple for users to participate, as long as they can book any house and make a successful transaction at Tujia.com, they can get the equivalent experience voucher. Then, after the user logs in the way home network account, the experience ticket can be bound. The experience ticket is activated on the 30th day from the date of issue. After the activation, the user can go to the “Experiential Housing Channel” of Tujia.com to select the house they like and book it, deducting the corresponding room rate.


For example, if a user orders on Tu Way Online, whether it is a domestic property or an overseas property, assuming that the room rate is 1200 yuan for three nights, then the user can get a 1200 yuan experience coupon. A user holding a RMB 1200 experience voucher to select a room reservation on the experience room channel can deduct the corresponding room rate, and the user only needs to pay a basic service fee. The basic service fee charged by Tujia is 40 yuan per night in a single room, 60 yuan per night for two-bedroom apartments, 80 yuan per night for three-bedroom apartments, and so on. The service fee for holiday villas does not exceed 600 yuan per night, which is basically comparable to the listing price. 1/8-1/10 of room rate.


The operation is simple, the cost is transparent, and the supply of experience room is also guaranteed. It is understood that Tujia.com has prepared tens of thousands of nights for the launch of this experience room, and will continue to supplement supply.


“For us, experience room is not a promotional action. This is a business model that we want to implement for a long time. Tujia has accumulated massive precipitation resources in the development process. Our reserve housing has reached 400,000 sets, and more and more The good houses will be launched in succession, and our guests will have the opportunity to experience it, and we promise that we will maintain a consistent high-quality service. We will not be fooled.” Luo Jun emphasized that experience rooms will become the business model that Tujia has always insisted on.


The next 11 Golden Weeks will be the golden opportunity for tourists to compete for the first batch of Tujia experience coupons. It is very likely that there will be an upsurge of mad rush like Tmall. To this end, Tujia.com has made preparations to ensure that consumers can make a smooth booking and get benefits as soon as possible.


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