Open ANTA Sports earnings this year, it is difficult to see the impact of the financial crisis: Anta turnover in the first half of 2009 achieved a year-on-year growth of 27.7% to about 2.82 billion yuan, gross margin increased 2.6 percentage points to 41.5%. In addition, ANTA retail discount rate for the third quarter was 20%, unchanged from the first half. From the analysis of BOC International, by the end of September this year, there are 6,257 retail stores under the flagship brand of ANTA, and the annual target of 6,400 stores by the end of this year has not changed. Sales volume of footwear products to distributors for distributors in the first three quarters increased by 26.1% YoY and sales of apparel increased 19.6% YoY. In the third quarter, the sales volume of footwear products increased by 25.2% year-on-year while the sales of apparel increased by 12.9% year-on-year. Morgan Stanley and Credit Suisse are optimistic about the trend of ANTA. "Three-step" strategy As a sporting goods manufacturer, Anta also has brand creation, brand promotion, brand listing these three important period. Brand was founded in 1991 Anta Sporting Goods Co., Ltd., brand promotion began with the signing Kong Linghui, march into CCTV brand marketing, but also set off the Chinese sports brand into the tide of CCTV advertising and signing stars. And since 2007 Anta successfully listed in Hong Kong, Anta began a comprehensive upgrade of the road brand. As China's most staunch supporter of sports, Anta has been doing its utmost to promote the development of sports in China, from the famous sports person selection activities, to launch a new brand slogan: never stop. From the sponsorship of the national sports elite events CUBA, CBA, the National Volleyball League, won the title of "league engine", this year to enter the tennis arena, signed Zheng Jie and Jankovic, open the stars to promote the brand new sports road. Anta boarded the peak this year, the event is ANTA hand in hand with the Chinese Olympic Committee, a "2009-2012 Chinese Olympic Committee sports apparel partners", "2009-2012 Chinese sports delegation partners," won the next 4 During the year, all 11 major international Olympic events, including the Asian Games, the Winter Olympics and the Summer Olympics, were sponsored by the awards. As a result, Anta has gained an important opportunity to enhance product design and corporate culture in an all-round way and has also become the first beneficiary of the "gold rights and interests" that have been packaged up by the Chinese Olympic Committee as a whole. Successfully contracted the Chinese Olympic Committee, Anta subsequently signed the signing of the water sports management center under the jurisdiction of the five national water sports team, officially became the water sports center and the national team's strategic partners.