HOZ, a fashion and casual brand from the United States founded in 1943, originally designed and manufactured professional sports shoes and related products for sailing activities. With the economic recovery in Europe and the United States in the 1950s, the American film began to industrialize. HOZ began to devote itself to research and development in the field of apparel because of its personalized design, which was favored by many Hollywood stars. In the classic movie "Rebel Without Reason", James Dean Dressed in HOZ red coat on stage, passionate red set against Dean's melancholy eyes, ice and fire double qualities in Dean who was the perfect interpretation. Immediately by many young fans crazy chase, youth idol from the beginning, HOZ ride Express on the movie industry, fashion apparel leader in the field of fashion. The early 90s, the brand founder HowardZathz because his daughter sponsored a young band in Florida, which is later popular around the world Backstreetboys (Backstreetboys), for a time, Backstreet boys wearing HOZ clothing absolutely cool shape to become the world Young people fight to emulate the template. In 2005, HOZ officially joined the Backstreetboys into the Chinese market, causing a strong sensation in the market and setting off a "backstreet fashion whirlwind" across the country. HOZ brand history: 1943: HOZ was founded in the United States, Florida, initially mainly produced sailing equipment. 1950: American film entered its historic glory, HOZ innovative design in the field of apparel by many Hollywood movie stars of all ages, with their strong influence, HOZ quickly swept the United States. 1980: HOZ launched a series of sportswear and casual wear, creating a "fashion sports" this new field. 1982: HOZ set up its European headquarters in Paris to fully expand the European market. 1990: HOZ backstreet wind swept the entire European metropolis, and successively in Germany, Italy, Norway, Britain and other counties in 10 countries, the establishment of HOZ Europe Division. 1991 In the context of HOZ's global expansion, the brand founder HowardZathz uniquely sponsored the then unknown Backstreetboys. With the rapid global popularity of Backstreetboys. For a time, wearing HOZ's personalized clothing as a self-proclaimed young people mark. 2004: HOZ formally entered the Chinese mainland market. The establishment of the United States HOZ fashion international agencies in China headquarters, will love to play the United States and the cool trend as the target consumer groups. 2005: exclusive sponsorship Backstreet Boys Chinese concert, and held the first HOZ fashion conference in China. 2006: The first anniversary of entering the Chinese market, and once again invited Backstreet boys to China; to become the A1 World Cup Formula One Grand Prix (A1GP) designated clothing sponsor event. 2007: The country is actively engaged in channel construction, with HOZ counters in major cities, covering more than 100 outlets.