In recent years, the Swiss watch as the main force of the traditional mechanical watch made remarkable achievements in the country, the phrase "poor car, rich play table" famous interpretation of the influence of the Swiss watch. However, due to its relatively high price, consumer groups are not extensive, in addition to smart watches such as iWatch, Apple Watch is caused by it has a tremendous impact. According to a report recently released by the Swiss watchmaking consortium, by the end of 2016, the total export of Swiss watches has dropped by 11% as a "winter" in seven years and the Swiss mechanical watch industry is facing an unprecedented challenge. It is worth mentioning that in recent years, a new brand called RARI (rare treasures) brand emergence and rapid occupation of the market, much respected by people from all walks of life, but also won the collectors of all ages. So, what is the beauty of this brand? First of all, RARI watch positioning is a luxury jewelry watch, the product is used in the manufacturing process are made of gold, diamonds and precious stones of various natural materials to create. Each one is carefully crafted by Swiss watchmakers, retaining Swiss watchmaking standards, which are no less luxurious than the old Swiss watches. Second, each piece has a high value of color, by the major celebrities fashion favorite. "The combination of luxury and romantic elements, to show the rare elegance, is the brand has been the pursuit." "RARI" is rare and precious in Italian, and has been infused with Italian elegance and romanticism since its birth. Adhering to the "noble, elegant, luxurious" design concept, called an elegant piece of art treasures. In addition to the advantages of high-end design concept, the product at the time of production, attaches great importance to the value of the investment value. As we all know, gold has always been the best hedge investment for many investors. Therefore, the RARI brand of gold jewelry watch is very high investment value of the collection. In fact, at the Hong Kong International Watch & Clock Fair 2016, RARI introduced a variety of jewelry watches, each with its own distinctive features but all inheriting the brand concept of "being elegant and luxurious" and devoted to Creating a "rare treasures" of the craftsman spirit, not only won the unanimous praise of Chinese and foreign guests, but also for the future development of the watch industry interpretation of a new direction This article is reproduced, does not represent the world position of million table.