The report, Adidas Group third quarter sales of 28.88 billion euros, compared with 3.083 billion euros in the same period last year, net of exchange rate factors, a decrease of 7%. Adidas latest third-quarter financial report released showed that sales in the negative growth in two consecutive quarters, the third quarter, a decrease of 7%, the highest decline this year, the largest decline in the adidas China market, but also to dig up to its number Famous sports brand. Compared with the first and second quarters of this year, it hit the deepest decline. The first quarter of this year, Adidas Group sales 2.577 billion euros, down 1.7%. In the second quarter, adidas Group sales of 2.457 billion euros, down 2.5%. In addition to the year-on-year decrease in sales, Adidas's gross profit margin also dropped by 3.7% YoY to 45.3%. Adidas explained that the reason for the decrease in gross profit margin was mainly due to the large amount of cleared goods, the increase of raw material costs and the depreciation of foreign exchange, especially the devaluation of the Russian Ruble. A sports observers CBN, told reporters, after nearly a year of destocking, Adidas sales have still not decreasing instead of increasing its causes, mainly related to a large number of agency business is closely related to closed stores. In China, Belle and Daphne are Adidas agents, but Belle since last year, 50 or so Adidas stores closed, Daphne closed Adidas store in the number of 20 to 30, the number of agents may be closed down the store More than 100. A large number of stores closed within a short period of time, Adidas sales to achieve greater recovery is much more difficult. After the outbreak of the international financial crisis, compared with the US European market, China and other Asian sporting goods market is one of the few highlights, but the situation in Asia is not good Adidas. Third quarter financial report shows that its sales in Asia, mainly in China and Japan, decreased 9% from the same period of previous year, second only to 11% in North America, up 8% from the same period of last year in Europe. Without the Latin American market 19% year-on-year growth, Adidas sales are expected to be even more ugly. The loss of senior executives in China, Adidas is also worrying situation in the second half of 2008, Adidas's Reebok general manager of China switched to a domestic sports brand to become executive vice president this year, Adidas sales executives in China also Change to the company's sales director-level positions. Adidas will be a large part of the hope on the 2010 World Cup in South Africa, football and other products for competition is the flagship product of Adidas. Although sales continue to decline, the third quarter, adidas inventory levels fell 8% year on year, liabilities also fell 12% year-on-year, Adidas CEO HerbertHainer said despite the unprecedented challenges, adidas will overcome difficulties and weather the storm.