Green Design - Packaging Destination

Green design is an international trend that emerged in the late 1980s. It reflects human concerns about the environmental and ecological damage caused by modern technology and culture. It also reflects the return of designers’ professional ethics and social responsibility.

In the long history of human design, industrial design has created a modern lifestyle and living environment for humans. It has also accelerated the consumption of resources and energy and has caused great damage to the ecological balance of the earth. In particular, excessive commercialization of industrial design has become a “care child” that encourages uncontrolled consumption.

The greatest influence on the green design is the American design theorist Victor Babanac. As early as the late 1960s, he published a controversial monograph Designing for the Real World. Focus on the most pressing issues of human existence, emphasizing the designer's social responsibility. He believes that the greatest role of design is not to create commercial value, nor is it a competition in packaging and style, but an element of a proper social transformation process. He also stressed that design should seriously consider the limited use of the Earth's resources and serve the protection of the Earth's environment. For his point of view, not many people understood at the time. However, since the "energy crisis" erupted in the 1970s, his "limited resources theory" has been widely recognized. Green design has also received more and more people's attention and recognition.

Green design is also called eco-design or environmental design. Different name and consistent meaning, the basic idea is: in the design phase, environmental factors and pollution prevention measures into the product design, the environmental requirements as product design goals and starting points, and strive to reduce the impact of the product on the environment The smallest. For industrial design, the core of green design is “3R”, namely Reduce, Recycle, and Reuse. It is not only necessary to reduce the consumption of substances and energy, to reduce the emission of harmful substances, but also to enable the easy recycling of products and components. And recycle or recycle.

Green design must include: material selection and management of product design, that is, it is not possible to mix together harmful and innocuous ingredients, and for products that reach the life cycle, useful parts must be fully recycled. Unusable parts must be used. The feasible processing methods are processed to minimize the impact on the environment; the detachability design of the product, that is, the comprehensive consideration of the feasibility of material recovery, the size of the recovery value and the treatment method for recycling, etc.; the product's recyclability design , that is, the designed product structure, easy to disassemble, easy to maintain, and can be recycled after the product is scrapped; there is a cost analysis of green products, a green product design database, and so on.

In the green design, the new meaning is given to "small is beautiful" and "less is more". Green design does not seek aesthetic expressions or a narrow design language. However, it emphasizes the importance of minimizing unnecessary material consumption. The principle of paying attention to the use of recycled materials is also reflected in the appearance of the product. Since the 1980s, the pursuit of an extremely simple design school has simplified the styling of products to the extreme. This is what is called "minimalistism." Green design, in advocating the building of a "saving society," is not a fashionable slogan, but related to the immediate interests of everyone; for future generations, the contribution to the human society, far-reaching impact, immeasurable.

Source: China Packaging Industry

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