Body Shop: Persist Cosmetic Bottle Recycling
On March 27, 1976, Mrs. Anita Roddick opened the first store in “The Body Shop†at 22 Kensington Garden in Brighton, England. Her husband, Gordon Roddick, was away from home and was traveling to North America. The original intention of her founding of the brand was said to be to increase income and support herself and her two daughters.
The body shop is very simple. It is dissatisfied with some practices in the skin care cosmetics industry. For example, containers are thrown away once they are used, and customers are often forced to buy large quantities of goods. In order to simplify the process, her body shop products are recycled as much as possible. For example, recycling bottles are reused, and each product is also divided into 5 capacities, so that customers can choose their own choices when they buy. .
In the 30 years since its founding, Mrs. Anita Roddick’s insistence on the use of raw materials for all products of the Body Shop has been taken from nature, without any chemical ingredients. It developed bitter gourd facial cleanser, seaweed shampoo, brazilian bean hair cream, and rain forest bath balls are all natural products. The packaging of these products is also unpretentious, with a unique style of British brands, without the exquisite ornate emphasis of French cosmetics. In addition, the Body Shop advocates "3R principles" on packaging, namely "Recycle Recycling," "Reuse Reuse," and "Refill Refilling," to support environmental protection.
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