Hold on in Geneva Compared with the large and elderly Basel watch show, this full name is called "Geneva Haute Horlogerie," the show is too young to show, was officially founded in 1991. The lead organization is not a government, nor is it any organization, but the brand Cartier, so far is still the center of the salon. It is said that at first not to be mixed with hundreds of watch brands mixed together in Basel, Cartier took the banner, called a few high-profile watch brands to follow it all the way to Geneva, hoping to establish a wholly owned by the senior watch brands Watch exhibition, improve the pure and professional exhibition. This purpose has so far been retained, the French interpretation of "HH" in SIHH is the meaning of "high watchmaking". From the very beginning, SIHH wanted to achieve such an objective by establishing the image of its own high-end watch trade show, In the eyes of the media people, Conway, this "premium" is not just about watchmaking, it's about everything else. For example, the brand you want to participate in must be good at Haute Horlogerie, and be attached to the surroundings Such as business organizations, catering services, and even business travel standards that invite the media. SIHH only absorbs high-end brands, from the first to participate in almost all brands have patented technology in a certain respect, at the same time, another layer of high-end content requires that the brand must have a certain financial strength, at least to afford rental exhibition Hall fees. When SIHH has reached an unparalleled level of influence today, there are many great labels that want to join but always suffer from having no money left behind. In other words, SIHH's requirement for the brand is to have a win-win market and word of mouth. However, there are also some qualified senior watch refuses to join, there is a view that Basel and Geneva actually represent the competition of Switzerland's capital and capital outside Switzerland, after all, Richemont from South Africa. However, I do not know whether all people, including the first one, have thought about this situation today. This was the first time that five brands participated in the seemingly crumbling exhibition. Nowadays, no more than 20 brands replace Basel The publisher of the watch trend for one year. In the watch world people's attention to the SIHH, has developed into a flat and Basel, and even pay more attention. SIHH development is still the same as before, is a closed door show, do not accept the public visit, release news through the media late, to accept the dealer's visit and order. Changing growth At first SIHH, which had only 5 brands, went through 7 years of development until 1998, with only 10 and rapidly developing 17 brands in 1999. SIHH in 2011 was almost the same size as ever - 19 A brand. With the continuous expansion of the scale, the organizer is no longer a separate brand of Cartier. Later, the organizer of SIHH consisted of three parties. First, Richemont, which is dominated by its own brand, naturally became the second largest group. Second, Is a member of the Swiss Haute Horlogerger and Watches Foundation. Although its members are mainly from the Richemont brands, they also include home-based businesses like Audemars Piguet and Girard-Perregaux, and third-party providers of venues. Kang Weikai said that from his first visit to SIHH in 2004 to today, the big structures and exhibition halls have almost never been changed, and only the interior decoration style has changed. Do not look at the overall number of these brands has been on the rise, but in fact, many have participated in the salon has long been out of the brand, such as Gérald Genta, DanielRoth, GéraldGenta, FranckMüller and Rui Table Group today's Feng Bao Ji. There are many reasons for exiting, but most of them are related to the bustling clockmaking boom of the time. During the exhibition, SIHH also underwent major adjustments. At the beginning, SIHH and Basel Watch Fair began almost the same time. Each spring, reporters from all countries ended their trip to Basel and they will take a train southward to attend SIHH. It was not until 2009 that the two watch shows were canceled. The SIHH watch show was changed in winter, perhaps to release the important information of the year earlier. Since 1995, SIHH has started to exhibit some themed exhibitions on the show floor. The theme of the first exhibition is "Fine Watch for Two Centuries - French Watch from 1580 to 1780", after which it is replaced annually Themes, sometimes exploring one technique, sometimes exploring a culture, and sometimes, the theme being opposition to a fake list. In defending the rights and interests of watches, they never fall. For the vast majority of mainland media people, more people's SIHH also had the opportunity to fly to Geneva in the past 6 years to watch the form on the spot. For those reception staff in various pavilions, these growing Chinese media groups and Chinese dealer teams are the biggest changes in these years. Actually, it is not just China, but also faces other people from emerging economies like China The more Middle East and Russia orders are generous. Pan Arrow, editor in chief of Fashion Time, is now more willing to regard SIHH as an ordering fair, once the initial publicity-led exhibition. Now everything is for the brand to sell more goods. In SIHH, the status of the distributor Higher and higher, all treated as VIPs. Of course, some brands introduce new product launches to explain the way more and more dexterous, this year's Cartier release of new media, the media was clearly divided into two categories, professional media by technical staff to explain, rather than professional media by Market department people to show. In fact, if the form than the change and insistence SIHH, constantly changing and adjustment is the growing impetus of SIHH, not long ago the chairman of the Swiss Advanced Watch Foundation changed, the former chairman retired, the new chairman is a Relatively young women. What she will bring to SIHH in the future is unknown, and in the future there may be new brands to join or some may leave. However, SIHH has always insisted on the show and has never changed.