Stella and Adidas cooperation design of the British national team uniforms

As early as 2005, Stella collaborated with the well-known sports brand adidas to launch a series of sportswear designed specifically for women. These novel sportswear garments have aroused great repercussions in the market. Many Big names are named to buy her sportswear design. This time, Stella McCartney became the first senior designer to be appointed Creative Director of Apparel for the Olympic UK national team, meaning that more than 900 British athletes attending the London Olympic and Paralympic Games The village started, put on the shirt printed with big names, accompanied by their daily activities, training and competition. Not surprisingly, Stella still choose to cooperate with Adidas. Before starting her design work, she first asked the athlete's thoughts: "You care about what kind of clothing match you are wearing and what is the difference between the different styles of clothing?" The answer was surprising, as most athletes did not care about their Dressed - Not everyone, after all, has a stylish wife like David Beckham urging all day long. However, more than 90% of people think that sportswear can help with the competition. They also have a wish: clothing should reflect the team cohesion, highlighting the Olympic spirit. After two years of research and design, this "AdidasbyStellaMcCartney" series of sportswear released in April this year. The continuation of Stella has always been the simple lines of clothing, she hopes the uniforms can combine fashion and performance. The design is inspired by the British flag, but she divided the British flag, mainly red, white and blue, into several independent modules. For example, she put the red flag on the shoulder and neck of the dress while the main body of the dress chose blue White, the rest is a large area of ​​black. But just as Stella McCartney said earlier, a design can not meet everyone's needs. Many of my British friends think that the overall color of the clothing is too blue, and the blue has the meaning of "melancholy" in English, which makes the athlete look rather insipid. Some people even remind me of the motif of "Tucao" clothes Toothbrush box. But for the conservative British people, the national uniforms to take such a fashion design can be considered a "revolution." Stella McCartney's mission in this sports event has been completed, the rest is the spectators response, and the performance of athletes.