At the Annual General Meeting on June 18, PPR, the world's top three luxury goods groups, was officially approved as the Kering Group to reflect its new identity, new corporate brand, corporate culture and Business philosophy. The Group will completely strip the retail industry within this year to complete its strategic transformation. PPR has undergone a major transformation since 2005. After the official change of name, the new group will be completely separated from the distribution industry. In just a few years, the Group has evolved into a cohesive, integrated international group from companies that mainly sell their products in the European region. Today, the Group is focused on building an integrated business: designing, manufacturing and selling popular clothing and accessories in the fast-growing luxury and sports and lifestyle sectors. Open Cloud Group CEO and Chairman of the Board François · An Li Pinuo Françoise Nong Pino, Group Chief Executive Officer and Chairman of the Board of Directors, said: "Updating our identity is an inevitable result of the Group's transformation. The new name not only reflects the changes in our business scope and business model, but also is sufficient Embodies our new identity and corporate culture. " New identity new culture First, Kering is similar to the English word Caring, Caring, and appropriately reflects the group's caring for brands, employees, customers, stakeholders and the environment. KER is closely linked to the group's business origin, the Brittany region of France. KER in Kering means "home" in the area of ​​Brittany. The open cloud also reminds everyone about the origin of the group, the suffix "-ING" contains the concept of dynamic, reflects the group's continuous development history and the internationalization of its business. Kering Group Logo The new logo - owl, represents a vision and wisdom. As a cautious and protective animal, it represents the group's ability to penetrate and discover the potential of brands and talent while guiding and nurturing it to grow. Finally, the new slogan: "Thunder wild imagination." This slogan emphasizes the imagination is the core of the enterprise, so that we create the greatest value. At Kyenem, we encourage brands to use their imagination to pursue unique ideas and support them to surpass themselves, innovate and tap their artistic and financial potential in a sustainable way. Chief Executive Officer and Chairman of the Board, François Augusto Pino, also mentioned: "Kering is a well-known name that reflects our mission and corporate vision." This new identity Is a good idea and we will take this opportunity to further support its brands to discover their potential and achieve greater growth. " In recognition of his internal workforce, Françoise Nonglian Pino briefed the Group's directors and head office staff on the company's new identity and broadcast live via the web to Kaei Yun and its brands around the world Most employees introduced this new name. Since the end of March, the Group has broadcast advertisements on its name change in North America, Europe and Asia. The promotion plan will highlight the importance of imagination and emphasize that it is the driving force of the Group and its brand. Announce changes of name through online videos, press releases and online advertisements. Media and PR promotion have also been launched around the world. Kering Kaiyun past lives The original PPR Group Logo Kering (formerly PPR), founded in 1963, was the first to sell wood and building materials and later became a retail giant and successfully listed. In recent years, the group has gradually divest the retail industry, sell the Paris Spring Department Store chain, Luxury and sports and leisure products. Now it is one of the largest luxury goods groups in the world with Gucci, Bottega Veneta, Alexander McQueen, Saint Laurent, Balenciaga, Brioni , Christopher Kane, Stella McCartney, Boucheron, Girard-Perregaux, Jeanrichard, PUMA and many more. Operating in more than 120 countries and employing more than 33,000 people, the total PPR revenue for 2012 was 9.7 billion euros. In 1999, the PPR Group entered the luxury goods industry by acquiring a 42% stake in the Gucci Group, then led by Tom Ford and Domenico de Sole. By 2004, the Gucci Group, a luxury goods giant, made its name by acquiring Yves Saint Laurent, Boucheron, Gucci and Bottega Veneta as well as Seggio Sergio Rossi and Balenciaga signed a cooperation agreement with young British designers Stella McCartney and Alexander McQueen. In 2005, Francois-Henri Pinault, who inherited the fathers' estate in charge of the PPR Group, decided to shift his main business to luxury. In 2006, he sold the Paris Spring Department Store Group and later sold several other retail brands. Now, with only Fnac, an e-retailing brand in retail, the brand will soon be sold. Together with Puma acquired in 2007, the current PPR Group mainly operates two large businesses, a luxury business represented by Gucci and a sports and lifestyle business centered by Puma. In 2009 for the African company CFAO listed in 2010 to sell its Conforama furniture series, and gradually build the group into a focus on fashion accessories high-end luxury lifestyle brand. On June 18, 2013, it was officially approved as the Kering Group at the Group's Annual General Meeting.