Watch brand marriage movie star, star for the brand shoot advertising blockbusters, and then by the consumer to pay the profit model already exists. Watch brand choice what kind of star to be a spokesman must be thoughtful, from their choice we can see the positioning of the watch brand, and the spokesman's reputation can also be seen through its endorsement brand one or two. In 2013, Lin Chi-ling for the endorsement of Longines shot commercials. This year, more and more Chinese movie stars have endorsed the endorsement contracts of international watch brands, a fact that is enough to show watch brands' concern and anxiety about the Asian market. Due to the Chinese government anti-corruption, many high-end watch brands in the domestic sales is not optimistic, which also gives the opportunity to develop the table. Fiyta is a good example of this year, Gao Yuanyuan together with Louis Koo in Switzerland for the brand filming a large watch. Here we inventory together in 2014 for the watch brand advertising Chinese movie stars! Mainland stars 1, Omega - Zhang Ziyi In September 2014, Zhang Ziyi flew to France to launch a new Omega Pluma watch blockbuster. Philippe Le Sourd as a large advertising photographer, in the romantic fashion capital of Paris set off, Zhang Ziyi full of exquisite charming. Ten thousand kinds of red dress, white dress elegant atmosphere. Zhang Ziyi laughs even more: "I was spoiled by Philippe's lens." 2, all countries - Zhou Xun The all-encompassing world-class collection of Portofino watches, launched in 2014, invites Cate Blanchett, Christopher Waltz, Emily Blount and Ivan McGregor and other Hollywood big guys common interpretation of the blockbuster, the Chinese side invited the popular Zhougong Zhou Xun. Blockbuster in the town of Portofino, Italy shot, black and white tone classic picture screen. 3, radar - Tang Wei Tang Wei endorsement of the radar Isa series of high-tech ceramic touch watch, the brand first in Shanghai's new conference announced her to become a global brand ambassador, followed by a watch in Hong Kong commercial filming. With a compact, lively, dynamic and noisy urban life as a normal background, each group of close-ups will Tang Wei's natural beauty show most vividly. The intention of this filming is to create an image of the exquisite advertising screen and shop that has international standards and attracts consumers' attention. 4, Gucci - Li Bingbing In recent years, Li Bingbing has been in a period of upsurge in career development, and in several Hollywood blockbusters, it has given her an impression on foreigners. In April 2014, Gucci watch jewelery was announced by Miss Li Bingbing as a model for the new Horsebit ladies watch ad shot by London-based SØlve SundsbØ. 5, Chanel - Sun Feifei Domestic supermodel Sun Fifi's figure often appear in major show, and the fashion brand Chanel marriage is also reasonable. In May 2014, the Chanel 2014 spring / summer watch ad was taken by Sun Fifi. Large break the previous watch advertising style, mainly in black and white color, the model does not wear any Chanel watch, but through the inherent style of photography and watch design to inspire viewers to open more personal thinking. [page] Hong Kong and Taiwan star 1, Bulgari - Shu Qi 2014 is the 130th anniversary of Bulgari's creation. Bulgari launched the new LVCEA women's watch series inviting Shu Qi as the representative of the women's watch in the Greater China region to perform the "Best Times" advertisement blockbuster of the Bulgari brand LVCEA series. The ad shot by Shuqi have too many cooperation with the photographer - Italy's top fashion photographer Mario Sorrenti Zhang Jing, with a keen intuition and mutual understanding, with the capture of Shu Qi Lvcea watch the most vivid interpretation of the series . 2, Citizen - Tian Fu Zhen 2014 CITIZEN latest women's watch ads, by Tian He Zhen as spokesperson. Her first interpretation of the CITIZEN 2014 Summer Women's Watch series includes the EC1032-54W with Radio Time and World Time zones and the FB1371-58P two watches with "Filled with Blessings" as the design concept, emphasizing nature Embellishment in the soft lines and both the timing of the diversity of functions. Domestic watch FIYTA - Gao Yuanyuan Speaking of watch marketing, Fiat is definitely the forerunner of domestic table. In addition to organizing regular events, Fiyta also invited Louis Koo and Gao Yuanyuan as a spokesperson. In 2014, the two flew to Switzerland to shoot the watch ad blockbuster "Enjoy the romantic moment." High round wear 14 years of new series of heart-chronograph watches, delicate and elegant mother of pearl plate surface, the silk screen printed on a ribbon-like staff, from far and near, filling feminine. Watch brand profit with celebrity effect actually out of strategic considerations, we also found that, whether Hong Kong or Taiwan, mainland China, the star brand invitations are basically the biggest names. The appearance of many actresses on behalf of the brand on the women's watch market concerns, the future watch market will not be the only men's watch outstanding, women's watch is also expected to be equally divided. We also have the confidence and expectation that the national watch brand will also get better and better. (Text / million watch world Fuxue Ting)