New heights: Montblanc demonstrates the spirit of mountain exploration at the Geneva International Watchmaking Fair

Montblanc brand ambassadors Hugh Jackman, Charlotte Casiraghi and Yang Yang celebrated the same evening and witnessed the new Montblanc 1858 timepieces and the spirit of their expeditions. . Geneva, Switzerland, January 15, 2018 – At the annual Geneva International Watchmaking Fair (SIHH), Montblanc celebrates the launch of the new 1858 series of timepieces at cocktail parties and gala dinners. Take great respect. Montblanc brand ambassadors Hugh Jackman, Charlotte Casiraghi and Yang Yang celebrated the event with Montblanc Global CEO Nicolas Baretzki, brand friend Rodrigo Santoro and Pierre Niney Together with Lena Gercke, Aldo Comas, Macarena Gomez, David Gandy, opinion leader Danilo Carrera, and mountaineer Kenton Cool, they went to the historic Domaine du Chateau de Collex in the outskirts of Geneva to immerse themselves in the adventure of the world. Explore the area inspired by the spirit of the mountain adventure vivid interpretation of the new Montblanc 1858 series retro timepiece tailored for modern explorers. When the immersive experience of the exhibition hall brought guests from the foothills to the peak, the guests instantly became the explorers, then set foot on the exploration journey of Montblanc's world of high-class watchmaking, and traced back the 160th anniversary of the Minerva watch factory (Minerva). Excellent watchmaking achievement. In the glass display cabinet in the exhibition hall, the new Montblanc 1858 series of timepieces that are carefully displayed contain various design expressions. The special bronze material combined with the old calfskin strap and the innovative and practical brand-made self-made complications, the new 1858 series of timepieces, while demonstrating extraordinary retro style, further highlights the spirit of intrepid adventure and become a trusted elegant partner for modern explorers. More watchmakers at Montblanc are attentive to explain the excellent traditions of the Meilec watch factory and the fine watchmaking craftsmanship inherited by top watchmakers. “The new 1858 series was created for those explorers keen on self-challenge and the pursuit of new heights,” said Wan Ruilong’s global CEO Perry Bo. “Upholding this spirit, we created an adventure-themed atmosphere for our guests and guided them. Experience the spirit of adventure on the mountain, and enlighten the imagination of the highest peak in the world." Guests were also invited to capture adventures in the Digital Experience Zone and share their adventures in social platforms in real time. After the camp experience, guests are seated in the magnificent arched hall of Chateau de Collex and enjoyed a refined dinner. The ingenious details of solid wood dining tables, granite and alpine flowers, oil lamps and compasses are the epitome of the retro style and the history of Minohua, perfectly reflecting Montblanc's unwavering heritage and passion for extraordinary watchmaking traditions. That evening, Charlotte Casirach wore the Montblanc Breguet series external frame tourbillon slim jewellery watch to demonstrate the confident charm of the “Baojia women”; Yang Yang wore the new Montblanc star series calendar watch, elegant and elegant. The style of the new man was revealed; Hugh Jackman and Pierre Nine wore the Montblanc 1858 Series Geosphere World Timepiece and the 1858 Series Automatic Wristwatch, respectively, to show their enthusiasm for challenging and admiring the new high mountain adventure spirit.