September 2009, the summer heat has not returned, Danish sports brand Hummel with the most popular ICON landing in China, the instantaneous acceleration lit sports passion. This originated in 1923, the classic movement of fashion, in China will be the same interpretation of the most modern personality. Hummel shows a diverse Nordic street culture with its own personality. Since its birth, Hummel has been famous for its emphasis on individuality. Whether it's a highly creative trendsetter or an elegant mature urban youth, the most straightforward self can be found in Hummel's expressive design and fashion trends. The stars are more interested in wearing Hummel to jogging or walking in the park, these Hummel unique fashion style design from all over the world fashion celebrities, Jennifer Lopez, Paris Hilton, Robbie Williams , Reis Mari Pricelesi, Jon Bon Jovi and other big international stars are very fond of Hummel. The world's first pair of studded soccer shoes manufacturer In German, Hummel means "Hornet", hence the name of this sportswear brand, founded in 1923, it was a rainy afternoon in the German suburbs of Hamburg on the outskirts of Hamburg called Elbo Mesmer's German shoemaker stood in the rain watching a football game. On the muddy course, players find it difficult to weather the harsh weather conditions for an elegant ball game. And it was at that moment that Messrs came up with a revolutionary idea of ​​adding studs to soccer boots. The German shoemaker took inspiration from Hummel, the German-inspired Hornet. When wearing boots designed by Mesmer, football and handball players can suddenly do some challenging instinctual moves. So, when Mesmer and his brother Michael set up Hummel in 1923, the name "Hummel" seemed right. Since the beginning of football shoes with nails, football has become more exciting. Hummel as the leading brand of sports trends, the constant pursuit of innovation for centuries. Hummel brand was introduced to Denmark in 1974; Hummel became 100% of the Danish brand in 1980; Hummel is now become a distinguished Royal Danish brand. From Germany to Denmark, Hummel chase the pace of individual liberation, personality characteristics will be integrated into the design and production of each product. As Denmark's royal brand, Hummel carries the Danish culture, spreading excellence and humanity to every corner of the world. Former Danish national football team and Royal Madrid, Tottenham Hotspur, Aston Villa and other famous football club clothing sponsor. Especially for the design of the Danish national football team in 1986 World Cup and 1992 European Cup uniforms, the avant-garde style of fashion fans left a deep impression. Also sponsored by the Danish national women's handball team won the Atlanta Olympic Games and the women's handball champion. Compared to Adidas founded in 1948, Nike founded in 1971, Hummel from 1923 brought us a more ancient heritage of history. In 85 years, Hummel has created numerous honors. The world's first pair of stud soccer shoes invented by Hummel, promotion, affecting the entire football world. 1992 European Championship, sponsored by Hummel Danish team created a stunning world of "Danish fairy tale." Hummel rise in 1999, the retro trend, leading the fashion industry into the new millennium. After entering the 21st century, Hummel won more and more international recognition, won the "Global Sports Fashion Award." Anderson's hometown gives it more imagination In Andersen's fairy tale, Denmark is a bright, cozy and country-rich country. As one hundred percent Danish brand today, Hummel has also incorporated this style into the design of clothes. Many old fans remember, Hummel has sponsored Real Madrid, Tottenham Hotspur team, the game, to impress, is a highly personalized v-type arrow signs: publicity, full of Before the power of its classic, gorgeous index and Adi's three bars compared favorably. This style in the performance of the Danish ball suits later is the most vividly. At present, most of Denmark's royal brands, Hummel clothing design inspiration comes from the country itself, such as Denmark, Hummel specially invited designers designed brand graphics, very cleverly integrated into the architectural features of Copenhagen, the entire design has Strong sharp texture. The headliner for the men's collection is Henrik Horak from New York City. He has nine years of experience in designing high-end brands and the main designer of the ladies collection is Anne Arve from Denmark. According to the introduction of two major designers, this new product is mainly inspired by the city of Copenhagen, Denmark. It combines natural, comfortable and harmonious features and returns to nature while highlighting fashion. People can wear Hummel to go to work on bicycles, go for a walk, and relax in the fashion personality, which is the embodiment of Hummel's practical features. The whole series are made of cotton fabrics with better elasticity. The ladies' series emphasizes the popular metal texture. The men's series embodies the retro style with the classic Nordic campus style and street style