In just 13 years, the young Andhra Mama from 17,000 US dollars of worth suddenly transformed into today's 7 billion US dollars, Nike and Adidas two "Big Brother" upside down. In the sportswear industry, Adidas and Nike have been for many years the boss second child, does not allow a small three children grew up, but Mary Ann DS (Under Armour) is an exception. Kevin A. Plank, now 38, started his career as early as age 25, when both Nike and Adidas were already unsurpassed and there was little room for other sports brands, Under Armor is enough. In 2009, Andema in the high-performance tight sportswear market, with 74% market share, far away from Nike and Adidas, and within a year to take away one-fourth of American football shoes market. In just 13 years, the young Andhra Mama from 17,000 US dollars of worth suddenly transformed into today's 7 billion US dollars, Nike and Adidas two "Big Brother" upside down. Kevin Planck in the end where to get a breakthrough? How successful breakthrough? This has become a hot topic for American business school professors. Find the gap August 10, 1971, Kevin Planck was born in Kansas City, Maryland, a hard-working middle-class family. His father was involved in land development and his mother worked for 13 years in the mayor's office in Kensington, Maryland. Later, she moved to the U.S. State Department and worked for President Reagan and Bush. Young Planck is a American football general, 17-year-old parents sent to the Foy Union military academy learning, good tutoring and military qualities, have laid the foundation for his future career. Like Red Bull and Gatorade, Planck discovered a huge gap in the sports apparel market - tight-fitting sportswear. Athletes from Planck every movement, body sportswear are soaked in sweat, very painful, so he engaged in a new sportswear research and development. Planck found a material that allowed athletes to keep their bodies fresh and light during strenuous activity, and invited fashion designers. After the introduction of the product, attracted lively attempt, praise constantly, great success. Hold the gap Planck's success immediately attracted the attention of Nike and Adidas. In order to consolidate the market position, Planck first chose to keep tight sportswear, based on the original three tight sportswear, and then launched five new microfibre series, adding more features and new elements to further enhance the performance of athletes. This makes André functional clothing more than competitors, Nike and Adidas functional sportswear, respectively, only 6 and 2. Not only that, An Dema will continue to expand functional areas to more areas, for different sports and climate, designed different functions of products, such as snow suit, racing clothes, diet clothes, fencing gloves, boxers and shorts. At the same time, he also introduced more new products, including more sportswear, women's products and other sports products, continue to harass the two bosses positions. An Dema first introduced specifically designed sportswear for women. In the first quarter of 2006, André launched the first women's functional suit called the Women's Floral Collection, which includes sports tops designed for women's body lines. According to statistics, André's sales of women 's clothing increased by 112% compared with the same period of 2005 to reach 21 million U.S. dollars. In the spring of 2006, Andersen launched 8 American football shoes, and Nike face confrontation, such as one of the selling point is "light body", "breathable", "grip", rest assured that in the slippery grass pull bolted . As a result, in August 2006, An Dema catch up with Reebok and Nike, becoming the third national American Football League official sneaker supplier. In the same year, Andrea's share of American football shoes rose from 0% to 26% while Nike dropped to 49% from 64% in 2005.