Plastic bottle packaging e-commerce marketing model

After nearly two decades of development, e-commerce has evolved a full range of B2B, B2C, C2C, O2O, and other models. Each model has a corresponding pattern system, which is often the development of time, gradually formed according to industry characteristics. However, the plastic bottle manufacturers are very small in scale, although the Internet industry is in full swing. Some manufacturers have entered the Internet to carry out plastic bottle marketing for a short period of time. It is even less understanding of e-commerce.

We all know that Taobao is now relatively hot and basic shopping is done inside. Some manufacturers who are not very familiar with e-commerce choose to sell plastic bottles at Taobao. As a result, it was found that the number of single purchase orders was small, and the quantity of orders was often not reached. Therefore, it was considered that online sales of plastic bottles were not reliable. In fact, Taobao belongs to the category of C2C e-commerce, mainly the retail market. The main marketing target for plastic bottle manufacturers is the enterprise, which is the B2B mode of e-commerce. For example, China Packaging Bottle Network is a B2B platform that specializes in the sales of bottle companies. For transactions between manufacturers, such transactions have a large volume of orders, companies need to sign contracts, and logistics is also based on freight, which has its own obvious characteristics.

In this regard, we hope that the plastic bottle manufacturers can have a clearer understanding and choose the corresponding platform model for marketing.

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