One of the challenges of brand globalization is to ensure that the brand stays packaged during the process of communication. The consistency of the printed tones, this trend not only expands the brand market, but also changes the printing process.
Stu Brownell, Kodak 's global packaging division manager, said, "Our goal is to provide sustainable brand management and prepress solutions throughout the packaging value chain to achieve brand safety and ensure the visual impact of packaging, and in this The process continues to make brand owners aware of the value of print creation."
â€œProcess integration in the context of digital printing will be a major theme of drupa2012. Digital printing is synonymous with small-volume printing, so the PSP can only do more to get the workload. So, the pre-press preparation time is very high. The key, if the packaging printer is not automated enough to support MIS, then the company will be overwhelmed by a lot of task management,â€ added Jan De Roeck.
In addition to the ever-improving automated process, Jan De Roeck also mentioned the growing popularity of 3D software. â€œ3D software is a communication tool that can serve as a good answering aid in prepress work. The most obvious difference between package printing and commercial printing is structure, so we must imagine the 3D of the product from the beginning. structure."
continue to innovate
One of the issues that must be faced in all packaging and printing is how to save as much cost as possible from all aspects of the supply chain. From a practical production point of view, how to achieve faster preparation speed and shorter task intervals. This is a "small dish" for digital printing that is known for its cost savings, and traditional printing is also being worked on.
The McAndy servo-driven 430mm wide-format flexo press is a special example of a modern flexo press that runs at speeds of up to 230 m/min and can assist with 800-foot work. It takes only 35 seconds to set up the entire printing station, and the printing operator can usually prepare 4 different work tasks in 6 minutes. The unit also features online features for value-added trim, die-cutting and other processing equipment.
The charm of digital printing
One of the big advantages of digital printing is that it can be done in an instant after receiving the task. In contrast, a flexo requires at least 90 minutes to prepare, and during this time, a digital press is ready to give The customer sent the finished product.
Currently, in the global label and packaging field, a total of 1,400 HP Indigo digital presses are in use, accounting for 76% of the digital label printing market. Compared to a 13-inch narrow web web flexo press, the HP Indigows 6000 digital press can print on substrates up to 450 Î¼m and run at speeds of up to 30 m/min with just four-color labels. 40% of the printing time and half of the production cost can produce exactly the same product, and the profit is almost three times that of ordinary label printing.
New application of anti-counterfeiting technology
According to estimates by the Organisation for Economic Co-operation and Development (OECD), global counterfeit drug transactions cost pharmaceutical companies 184 billion euros a year. Not only that, counterfeit drugs have also extracted the profits of the entire pharmaceutical industry, as well as the income that could have been used for medical research. Most seriously, counterfeit drugs can also cause deaths. According to estimates by the World Health Organization (WHO), 100,000 people worldwide die from taking fake drugs every year. Therefore, the anti-counterfeiting of pharmaceutical packaging has always been highly valued by the pharmaceutical industry.
One link, such as the â€œFalse Drugs 2001/83/EC Regulationsâ€ recently introduced by the European Union, regards the authenticity verification of prescription drug packaging as the most important and practical anti-counterfeiting method for medicine.
Focus on food safety
Setting high safety standards also applies to the food industry, and real or potential health threats caused by packaging materials can result in costly recalls and packaging being â€œtransfusedâ€. Nowadays, it has become more and more convenient to obtain low migration inks from ink suppliers, which also strengthens the protection of middlemen to a certain extent, so as to avoid being affected by food safety. However, ink suppliers are reluctant to share ink formulations, which creates a disconnect between them and printers. When printers are faced with being asked to ensure that the ink on the surface of the package does not migrate into the food, they are often unsure. at this point.
Looking into the packaging and printing market
According to Pira, the global packaging printing market has a total output value of 196.8 billion euros, and more than 40% of conventional materials need to be printed. The ratio is higher in the retail packaging sector, with 98% of cartons, 91% of labels, 67% of corrugated board, and 56% of flexible packaging requiring printing, which indirectly reflects the retail packaging industry is moving from a transportation-based model. Transition to full color printing and packaging solutions. (Editor: Wang Yang)
ã€€ã€€ The above content is selected from the 4th issue of â€œ Printing Technology Â·Packaging and Decorationâ€ by Keyin Media in 2012. For more journal content, please pay attention to the journal channel.
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