Jelly market boom packaging needs to keep pace with development

Yangchun March, 2016 The 10th China Ice Cream Forum & Frozen and Frozen Food Exhibition will be held in Beijing. The Jelly Exhibition Area will be opened for the first time this year. It is understood that the smooth and rich variety of jelly foods has been rising in recent years. According to statistics, the domestic jelly market volume has reached a scale of 20 billion, and some experts predict that by 2020, the jelly industry will exceed 30 billion. In the huge jelly market, the importance of packaging cannot be ignored.

In the West, jelly mostly appears as a dessert. After being industrialized in the industrialization of the Japanese food industry, it was introduced into China. The earliest Chinese jelly plants were founded in Tianjin and Guangdong in the mid-1980s. In the mid-1990s, the jelly industry in China began to be industrialized, and gradually formed its own consumer groups after partially replacing fruit and canned products. In 2005, the Chinese jelly industry exceeded 10 billion in size. In 2015, the jelly industry exceeded 20 billion. China has surpassed Japan to become the world's largest jelly producer and consumer market. According to the current development rate, the jelly industry will reach 30 billion by 2020.

The prosperity of the jelly market is undoubtedly a good news for the related food packaging companies. If the size of the 30 billion yuan can be shared, we must pay attention to the following three points.

Green lead jelly packaging also loves green

Today, environmental protection is a hot topic. The rapid economic development in the past has brought tremendous pressure on the environment. The sacrifice of the environment earned 10 billion yuan, but in the end it cost 100 billion yuan to remedy the pollution. In the food industry, although most of the waste materials can be naturally decomposed, packaging materials are already part of the solid waste. In the context of increasing sales volume in the jelly market, we must pay attention to the environmental pressure that packaging may bring. Therefore, the use of degradable or edible materials will become a major trend in the future of jelly packaging.

According to the author's understanding, edible or degradable food packaging is not uncommon, but it has not become mainstream in the market. The main reason is that the technology is not mature enough, the production cost is high, and the general food companies cannot afford it. In the future, with the increasing awareness of social environmental protection, and the development of new materials and technologies, the jelly packaging form of environmental protection will be gradually popularized, and prices will be closer to the people. Some experts predict that environmentally friendly materials that can be recycled and naturally degraded will be used for jelly packaging, and paper bags or plastic films made of paper and recycled paper that are used in conjunction with paper will have transparent display “window” composite bags that can be used in jelly packaging. Get applied. However, such jelly packaging is easily contaminated by the outside world during the sales process, and therefore, it needs to be used in conjunction with a sealed small package.

High-end food jelly packaging exquisite simplicity

In addition to environmental protection is an inevitable trend in the development of jelly packaging, the exquisite and simple packaging is also a major direction. After the reform and opening up, China’s economic development has made a qualitative leap. When the people are full and eat well, they eat more and more refined. In order to meet the needs of market development, food companies adjust their production and management strategies, such as entering the high-end market, and jelly is no exception.

Buddha depends on gold, people rely on clothing, anything depends on decoration, relying on packaging, jelly enterprises want to take the high-end line, the first thing to change is the packaging. But after all, jelly is a food, and flashy packaging is not necessary. It's very interesting to take a small, fresh and simple package.

Easy to choose bulk packaging jelly is still the mainstream

The more common form of packaging in jellies is bulk, with a smaller proportion of gift boxes, and this trend will become more apparent in the future. The modern society is rich in material, and it is very convenient for the people to buy food, and there is also a great deal of choice. Therefore, it is not necessary to stock up on goods as they have in the past, and to collect food for one month. Moreover, bulk products have the lowest price, use the least amount of packaging materials, and are therefore the most environmentally-friendly, and consumers can freely choose the variety and taste according to their preferences. Therefore, small packages and bulks are more convenient for people to buy.

In summary, the development of jelly packaging in China is in an important transition period, and consumer demand and changes in production technology will play a decisive role. From the perspective of China's current food industry development, environmental protection, high-end and other directions are the development of hot spots. As a jelly packaging machinery production unit, it is necessary to grasp market trends in real time, and actively adjust the product design to adapt to changes in market demand. Only by keeping pace with development can we stand in a favorable position in the fierce market competition.