Eight important Internet rules you must know

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There are many classic laws in the world, like invisible hands, guiding everything in the world. The Internet is changing, and these magical laws are inseparable. The development of printed e-commerce has sprung up, and several families are happy. Really understand these laws in order to understand the past and future of the Internet.

Seesaw law

To make the opponent higher, you must lower yourself; to make yourself taller, you must lower the opponent.

Case

The law of seesaw in interpersonal communication still applies between the Chinese Internet and the Chinese economy. In 1998, the Asian financial crisis, China's economic disaster years, but NetEase, Sohu and other large Internet companies began to take off, Sina, Tencent, Lianzhong, 3721 and so on. In 2004, the economy was in a downturn, but nine Internet companies were listed in the US and Hong Kong.

Revelation

Everyone wants the other person to lift himself up. If he wants to be lifted up, the lighter side will continue to increase his weight. Enterprises face the Internet, can not blindly wait for the wind of the Internet to blow you up, the company's own model and infrastructure must not be ignored. This is especially true for traditional manufacturing companies. The Internet provides the means. The greatest value of the company lies in the construction and research and development of the product itself, as well as the improvement of the production efficiency of the enterprise.

Free law

Internet companies allow users to use their products for free to accumulate a large number of users.

Case

On March 16, 1998, Netease entered the people's sights as the first free Chinese e-mail system in China. It was a hit, and the number of registered users increased by 2,000 people per day. The number of users reached 300,000 within half a year. At the end of 1998, Netease's nearly 4 million yuan of profits came from the sale of free e-mail system and other software and subsequent upgrade services.

Revelation

The most powerful weapon in the Chinese Internet industry is free. Free makes it easier for users to overcome the psychological barriers of using products and quickly capture the market. But free is by no means an end. The one billion free users are behind the goal of reaching 1 million people. From 80 printing e-commerce companies in 2013 to more than 300 printed e-commerce companies in 2015, how many online orders are active in the mode of large-scale burning of printed e-commerce? Where are the similarities between them? Whether the free post-paid part can be connected is the most critical core behind any free model.

less is more

I don't want to know how perfect my product is, but I want a single function of the product to be the best in the same category.

Case

In 1997, Apple was on the verge of extinction with a loss of $1 billion. After Jobs returned, he made a bold reform: 70% of the product lines were cut down, and only four products were researched and developed. Ultimately, Apple returned to normal track. Apple is still the leader in the smart phone industry.

Revelation

The so-called avenue to Jane, blindly greedy "big and complete" is often counterproductive, so learn to do subtraction. Accurate positioning, grasping the pain points, and targeting the "small and beautiful" products to the extreme.

Moore's Law

Every 18 months, the performance of IT products such as computers will double, or IT products such as computers with the same performance will fall by half every 18 months.

Case

In 1975, in an emerging charge-preload device memory chip, it contained nearly 65,000 components, in line with the 1965 Moore prediction.

Revelation

From Moore's Law, we can predict the future development of the Internet industry. IT companies must complete the development of next-generation products in a volatility cycle. The Internet has made the transmission of information instantaneously accessible. Such a market environment has demanded rapid iterations for the product development needs of supporting printing and packaging companies and the development of related upstream manufacturers' process technologies.

721 rule

A super company will occupy 70% of the market, the second will occupy about 20%, and the remaining 10% will be divided by several small companies.

Case

In the US search market, Google used to account for 70% of the market, Yahoo accounted for 20%, and other companies accounted for only 10%.

Revelation

Free competition will lead to a relatively concentrated production. When production concentrates to a certain stage, it will form an industry monopoly under the influence of capital. Internet + era, is active integration? Is watching? Still waiting to be integrated? On March 18th, at the China Printing Industry E-Commerce Annual Meeting, the printer Zhang Shimei, the industry-renowned enterprise management consultant “Zhang Teacher” will answer the questions in detail.

250 rule

There are about 250 friends and family behind each customer. If you win the favor of a customer, it means winning the favor of 250 people; and vice versa.

Revelation

For Internet companies, users are also God. Therefore, Internet companies should pay attention to the needs and experiences of each user, pay attention to each small link, and avoid the collateral effect.

Davydo's law

If a company wants to always dominate the market, it must be the first to develop new products and the first to eliminate its own old products.

Revelation

Internet iteration speed is quite fast, companies must eliminate old products in time, and constantly create new products, the first person to eat crabs, in order to establish industry game rules, to maintain a leading position. Keep clear thinking, clear goals, dare to innovate product forms, dare to try new marketing methods, and quickly iterate, it is possible to break through in the era of economic turning point.

2 second law

If the page load time exceeds 2 seconds, a large number of users will no longer be willing to wait, but will close the page directly.

Revelation

For the website, not only must there be a large amount of high-quality content, but also provide users with the fastest, smooth and stable loading in the shortest time to ensure a good user experience.

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