International sports brand ERKESport recently with Malaysia Mulub Basketball Association reached an agreement to sponsor the club men's and women's team jersey year, until December 2010. Yu Zhenhua, president of the club, said at the jersey handover ceremony and expressed his gratitude to ERKESport for giving him total trust and support. He hoped players would have to work harder to compete and compete in the future to thank the sponsors for their success. He said that although ERKESport has been established for only 9 years, the company has rapidly become the first-line sports brand in China and enjoys the international market with the concept of "down-to-earth and extraordinary performance" and the brand spirit of "TOBENO.1" Can not be underestimated the impact and appeal. ERKESport executive director of Malaysia Li Jiancheng revealed that the Hongxingke Group since its listing in Singapore in 2005, officially entered the international market. He said the brand quickly gained a competitive position in the international market after becoming a sponsor of the 2008 Beijing Olympic Games and the NBA in the United States. At the same time, it became an official apparel partner for the five-year Masters ATP1000 Shanghai Greatly promoted the internationalization of the brand. Li Jiancheng said that ERKESpor entered the Malaysian market last year and currently has branches in Klang, Johor Bahru and Ampang. Its production, research and development, and design focus on technological innovation and are full of young, stylish and sunshine. At the same time, in terms of selling price But also to meet the public psychology, is a great strength to develop excellent brand.