ã€Luxury Watch Exhibition】 Basel International Watch and Jewelery 2011 March 24 - 31, the Swiss city of Basel usher in the annual "Basel International Watch and Jewelery Show." FIYTA stationed chief - "International Famous Brand Hall" Hall 1, which is also the first Chinese brand stationed in Basel International Brand Hall. "Basel International Watch and Jewelery Show" as the "world's first exhibition of watches and clocks," has always been regarded as the benchmark for the global luxury market. This year, Patek Philippe, Breguet, Rolex, Breitling, Omega and other top brands entered the market as scheduled, while the addition of the FIYTA brand rewrote the international brands without Chinese brands History, this is undoubtedly another milestone in the development of China's watch industry. According to statistics, this year's Basel International Watch Fair has more than 2,000 participating brands, attracted more than 100,000 visitors from all over the world. Geneva 2011 International Exhibition of Haute Horlogerie The week starting January 17, 2011 is definitely one week for the Swiss watchmaking industry, as in the metropolis of Geneva, there are many Swiss watch brands, especially the Haute Horlogerie brands, Different ways to present the latest creations to distributors and journalists from around the world with the latest watch development report for 2011. Unlike the International Watch and Jewelery Fair in Basel, Switzerland, the atmosphere presented during the Geneva Watch Week is niche and intimate. The main themes include the International Salon of Haute Horlogerie, the New Haute Horlogerie, the Geneva Time Fair and the independent display of the respective brands meeting. There is a 21-year-old international salon of fine watches, 19 brands were exhibited this year, of which 13 are mainly from Richemont. This year marks the second edition of the Geneva time show, a platform that aims to showcase independent brands and independent timepieces. It apparently attracted more brands and nearly 60 brands received the audience at the Geneva Convention Center. The last part is made up of different brands. They introduce their new products to dealers and journalists in their own watch factories, specialty stores or rented hotel packages. The total number of such brands is above 20. 2011 China International Watch and Clock The first China International Watch Exhibition CIWE (China International Watch Exhibition) opened its doors on September 21 at the Beijing International Trade Exhibition Center. CIWE (China International Watch Exhibition) presents a total of 28 works by famous watch brands from all over the world, showing top traits, gentleman's demeanor and young passion and other characteristics, the perfect blend of different temperament, top performance Brand luxury and magnificent. 2011 Only Watch Watch Charity Auction The "Only Watch" auction, one of the most famous auctions, will still be held as usual in Monaco at the end of September and all proceeds from the auction are used to support research on Duchenne muscular dystrophy. This year a total of about 40 top watch brands to participate, all brands are deliberately produced for this auction a "unique" watch. [New table release] Piaget "Chinese style" series of dragon watches released December 2, 2011, the internationally renowned Swiss watch and jewelry brand Earl to celebrate and meet the Chinese Dragon Year is full of legendary and glorious year approaching, and cherish the Chinese cultural thought to give the world a rich treasure, a grand launch of a Dragon and Phoenix as the theme of the watch series. To celebrate the birth of this unique collection, the Earl held a special VIP dinner in Beijing, the capital of China, to make this series the world's first release. Earl brings together the most outstanding designers, watchmakers, goldsmiths, jewelry inlay masters, carvers and masters of enamel painting, succeeding in making the brand a number of unique techniques for the perfect blend of production technology, elaborate a series of a total of 24 pieces of creation , Interpret the world of imagination outlined in the Chinese mythological allegory with a broad artistic vision and form a series of inspiration and conservation of dreams. This stunning collection of watches is equipped with the movement designed and produced by the Earl La Cote-aux-Fees Haute Couture workshop, ranging from the ultra-thin movement to the complex floating tourbillon movement, from classic atmosphere to stunning Senior jewelry style, the world's brand of watches and clocks to show artistic attainments. These 24 works have been specially brought to Beijing from Switzerland and debuted at receptions held before the banquet. Among them are a pair of fine jewelry watches that have been sold out in even price and with three-dimensional shapes of dragons and phoenixes. However, Work amazing. The gala dinner hosts more than 400 guests and guests from all over the world to witness this exciting moment together. Hosted by Piaget International Chief Executive Philippe Léopold-Metzger, the dinner was very honored to host a renowned international Chinese film star, Mr. Chow Yun-Fat. Chanel J12 Chromatic new titanium ceramic watch released On April 29, 2011, in a mysterious space in the Atrium of Shanghai New Luxury Landmark Center, CHANEL Chanel was the grand opening of the exclusive worldwide debut cocktail of the new J12 Chromatic Titanium ceramic watch. Wu Jianhao and Fiona Hsieh two celebrity guests, accompanied by the famous model Chen Biwan, Ji Hwan Bo and many others and distinguished guests, to enjoy the wonderful time and time together. Swiss radar form D-STAR Emperor series release October 19, 2011, RADO Swiss Radar Watch held a new launch conference in Beijing, a grand launch of the RADO Swiss Rado D-STAR Emperor series watch. The site also announced the birth of the glory of Ceramos â„¢ Titanium Carbide, a newly patented, high-tech, high-tech ceramic material and metal that was unveiled as part of the D-STAR series. Mr. Patric Zingg, vice president of global sales and marketing of Swiss Rado Watch and Mr. Wan Zhifei, Vice President of Swiss Rado Watch in China, together with a number of prominent figures with breakthrough spirit in various fields such as well-known director Mr. Chen Guohui and violinist Mr. Huang Mengla, designer Mr. Yang Mingjie, photographer Mr. Yin Chao, host Mr. Cao Di-fei, painter Mr. Chai Yiming, entrepreneur Mr. Bai Yunfeng and others, witnessed the presence of this change the watchmaking industry's future development Brilliant moment. Longines Soyimiya Saint-Imier series released September 29, 2011, Longines Global Ambassador, Oscar winner Kate Winslet for the first time came to Shanghai, appeared in Longines table Somalia Saint-Imier series of world premiere event, and personally opened the "Soemia : Longines watch the birthplace of the exhibition "discovery journey. Evening, a grand release banquet held in Shanghai city landmark Huangpu River, film and television stars Liu Yifei, Qin Hailu, Li Chen, Jiang Yiyan, well-known screenwriter Ning Caishen, fashion photographer Chen Man, supermodel host Li Ai visit Longines elegant event , Bright stars, witnessed the Longines and Sojourn time and space legend. Swatch hand in hand with Jeremy Scott introduced trend watch In October 2011, Swatch joined hands with the United States "devil" fashion designer Jeremy Scott co-authored this season's wrist fashion symbol. The new Jeremy Scott for Swatch series of watches, retaining the traditional Swatch watchmaking techniques based on the most daring, intelligent, highly inspired and stylish design given to the watch above, with unique Swatch classic design and Superb technology, high-profile transfer of the most fashionable wrist wrist fashion new ideas. ã€Celebrity endorsements】 LeBron James became Audemars Piguer global brand ambassador On April 10, 2011, Audemars Piguet announced that all-NBA Major League LeBron James has become the new Ambassador for the global brand Amboy. The right to operate is still in the hands of founder founder Audemars Piguet a Swiss factory, and strive to perfect, superb skills, good deeds after James like minded, as a partner can be described as the best choice. In addition to James in the international arena endorsement Audemars Piguet brand, but also with Audemars Piguet a very special limited edition commemorative table. Xu Jinglei became Citizen Greater China spokesman November 8, 2011, the world-renowned watch brand Citizen held in Beijing "innovation charisma shining moment" press conference, solemnly announced the official signing of a famous movie star, excellent director - Xu Jinglei for its latest in mainland China and Hong Kong, Female advocate. Wang Lee Hom to become Seiko table spokesperson in Asia September 25, 2011, the 130th anniversary of the birth of the professional watch brand SEIKO (Seiko) held in Beijing grand brand spokesman conference, announced since 2011 by the international superstar Mr. Wang Lvhong SEIKO (Seiko) brand watches in Asia Spokesman, his endorsement will cross China (including Hong Kong and Taiwan), Japan, South Korea, Singapore, Malaysia, Thailand and other regions. Jiang Wen Zhou Yun became the spokesman for Greater China August 31, 2011, Raymond Weil Raymond Wei in the Ritz-Carlton, Pudong, "Raymond Weil new advertising image of the opening ceremony and the celebration of Jia Ming Series Listing." Heinrich Schellenberg, Consul General of Switzerland in China with his wife, Olivier Bernheim, CEO of RAYMOND WEIL, Elie Bernheim, Vice President, Helmuth Hennig, Managing Director of Jebsen International Group and Mark Bishop, Announcing Jiang Wen and Zhou Yun as spokespersons for the Greater China region for the Raymond Granville brand, as well as the launch of the new Goodies Series and the classic Master Moonphase, celebrating the 35th anniversary of the establishment of the company. ã€Store opening】 Van Cleef & Arpels Asia's first flagship store grand opening September 2011, Van Cleef & Arpels Van Cleef & Arpels third flagship store will be grandly opened in Hong Kong. Following Paris and New York, Van Cleef & Arpels Van Cleef & Arpels are also pulsating in China. The opening of the third flagship store is an important milestone for Van Cleef & Arpels, the world's top jewelry and watch family, as well as the magnificent continuation of the brand's tradition. Jaeger-LeCoultre 1881 store grand opening The third boutique opened in Hong Kong by Jaeger-LeCoultre, a Swiss top watchmaker with more than 178 years of history, opened on November 3, 2011. Jaeger-LeCoultre 1881 store is located in the world-renowned Hong Kong 1881 Heritage, exquisite gorgeous yet elegant design philosophy, fully demonstrates the brand's rich heritage of the perfect heritage, as well as relentless pursuit of noble taste. The shop was even more ingenious in designing the "movement wall" and thus became the first Jaeger-LeCoultre store in the world with a "movement wall," echoing the "movement wall" of the Clockworks and Heritage Pavilion in the Ru-Valley factory in Switzerland. Audemars Piguet Square Beijing Shin Kong store opened May 6, 2011, Audemars Piguet, the world's leading Swiss watch brand, unveiled the new Audemars Piguet at the first floor of the Shin Kong Place in Beijing, marking Audemars Piguet and its renowned retailer Retailer Square in mainland China Market expansion of strategic cooperation. Mr. Philippe Merk, Chief Executive of Audemars Piguet, Mr. Wolfgang Sickenberg, President of Audemars Piguet Group, Mr. David von Gunten, Chief Executive of Audemars Piguet and Hong Kong, Mr. Pan Jinji, Vice President of Audemars Piguet, Ms. Yang Baochun, President of Europap, Mr. Gan Timothy, Ms. Pang Kunlun, and Mr. Hu Jun, the Asian movie star, attended the opening ceremony and cut the ribbon for the new store. Swatch Beijing Wangfujing brand new flagship store opened November 29, 2011, the world-renowned Swiss fashion watch brand Swatch Swatch brand in Beijing's most prestigious and historic commercial landmark - Wangfujing Street grand opening of its new image of the flagship store. Here is the flagship store Swatch to create a new image of the largest image in Beijing flagship store. On the opening day, Ms. Arlette-Elsa Emch, global president of Swatch brand, and Ms. Wang Jue, vice president of brand China, attended the flagship store opening ceremony. Swatch Beijing Wangfujing brand new flagship store with the United States, France and other global flagship store synchronization, the use of avant-garde brand avant-garde white design, with a stylish full advertising screen, the pioneer of fashion creativity into every corner of the shop , Highlighting the highly personalized brand personality and artistic fashion genes.