Influence of Printing Materials and Printing Process on Pharmaceutical Packaging

Whether the sales of a company’s products are good or bad directly determines the speed of business development, whether it is a business or a product, and ultimately the market has the final say. The successful listing of Peugeot in children confirmed one sentence: “The exquisite packaging design will definitely bring about the best-selling products.”

However, materials and processes are also very important for the entire pharmaceutical packaging. When Sanjiu Pharmaceutical selected 999 as its new product, it started from the packaging and used packaging to enhance the value of its products, and preferred the US Viscaike white paperboard, so that the "999 selection spirit" to high-end products Identity enters the skin drug market.

At the same time, in the printing and packaging process can work hard, especially after the use of effective anti-counterfeiting technology, in terms of the entire package, in terms of more beautiful, but also can improve product competitiveness, and to a greater extent curb counterfeit products Alas, protecting the market of enterprise products, protecting the company's brand, and more importantly protecting the rights and interests of consumers. The new box like Sanjiuweitai was designed by Jiuxing Club and a famous Hong Kong designer. It made bold improvements in the process and made innovations in the hue and composition. In order to maintain the consistency of the Sanjiu brand, the supplier also specially adjusted the printing process for the customer's packaging, replacing the original red and blue overlays with spot colors and matching their hue to the most reasonable.

It can be seen that how well the packaging materials and processes are used have a great influence on the aesthetic level and quality of their pharmaceutical packaging. For a product that wants to gain more consumers' favor and occupy a bigger market, first of all, we must start with packaging, use high-quality packaging materials and sophisticated printing and packaging technology, so that the product has a qualitative leap in the appearance of the image. , deepen the impression in the minds of consumers, so that they never forget. In this way, the purchase of more people, the market will gradually grow.

Source: Ke Yin Network

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