On the dumping of international brands
I heard that the SK-II of P&G has been dumped. I heard that it has not been confirmed on the spot. But I have seen the SK-II that has not fallen. It is not in the middle of the department store super counter. A large group of superstitious consumers are surrounded by counters. This is one of the "international brands" and one of China's high-end cosmetics. "SK-II" products have been used by my friends, not good, I thought.
Among Chinese cosmetics , local brands have been under the pressure of foreign international brands, and market share has been accounted for about 70%. This situation is based on the blind worship of some domestic consumers on international brands and the misconception of some dealers in their operations.
It is undeniable that international brands have been ahead of China in production technology and production equipment. The quality of their products has been better than domestic products, but these are just the past. With the prosperity of China's national economy and the innovation of science and technology, domestic production technology, production equipment and production technology have made a rapid leap forward. Many products start to synchronize with the world in terms of packaging, quality and function. Even ahead of other countries.
However, due to the lack of correct guidance to consumers, many consumers still have a thought of worshipping foreigners and foreigners. They believe that foreign things and imported products are good, which indirectly contributes to the economics of international products. The further swallowing of the domestic market has caused the situation in today's daily chemical industry to be dominated by foreign brands.
Some dealers, because of the guidance of the market, mistakenly believe that the operation of foreign brands is a kind of strength and glory, he can bring his own profit and operational security and stability.
With the same quality products, but spend eight times ten times or more money, you say that our consumers who worship foreigners are asking for their own troubles; operating the same number of products, but only earned one-eighth, very One or even less money, what do you say about the dealers we only recognize foreign brands?
At that time, my only hope was that the international brands were dumped. Later, I went to the department store and saw these products that were not surprising. I sold them so expensive and my heart was even more uncomfortable. Later, I read the book and said that the consumer also called this SK-II as "the fairy water". In fact, the predecessor was "Miss Buddha", which was owned by P&G. Then, of course, the quality is guaranteed a little, but I still feel uncomfortable in my heart and still want him to fall.
Now that he has fallen down, what is the joy of the people under the heavens?
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