The Shenzhen International Home Furnishings Exhibition, which was built by Shenzhen Furniture Industry Association Home Furnishings Special Committee, China Furniture Sellers Association and Shenzhen International Furniture Fair, which has gathered 16 years of professional resources, was grandly opened in Shenzhen on June 24, 2011. Exhibitors with the main theme of “Shenzhen Home Decoration†will proudly display the development achievements of Shenzhen Home Decoration Industry in recent years with hundreds of special booths and thousands of products, as well as the innovation trend of the terminal model that Shenzhen Home Decoration will lead.
Create a design-oriented home accessories exclusive platform, and then promote the further development of the furniture industry
With the increasing demand for home furnishing integration, the role of home accessories in promoting furniture sales is becoming more and more important. At the same time of purchasing furniture, we also purchased home accessories. Furniture companies have realized that the combination of home accessories and furniture in the exhibition hall not only represents the sale of furniture, but also enhances the value of the product by selling a home model. However, for furniture companies that mainly produce furniture, professional accessory procurement and professional soft-packing are not strong, but they are urgent needs for current and future development. Therefore, they urgently need a professional procurement and soft-loading platform.
At present, China's home furnishing industry is not developed, and there are few large-scale enterprises. The "Shenzhen Home Decoration" has a history of more than 30 years and has become a manufacturing and procurement center for Chinese jewelry. 70~80% of China's crafts, gifts and home accessories come from “Shenzhen Home Decorationsâ€. 90% of the handicrafts, gifts and home accessories exported from China each year are originated from “Shenzhen Home Decorationsâ€. Therefore, we have such an industrial base and development prospects. The association will help them to create a design-oriented home furnishing exclusive platform to promote the rapid growth of home furnishing enterprises, and then assist the upgrading of furniture enterprises.
Beyond the traditional exhibition mode, create a new exhibition combining design and trade
On June 24th, Shenzhen International Home Furnishings Exhibition will focus on more than a thousand brands in “Shenzhen Home Decorationsâ€. Hundreds of special booths stand in the form of home jewelry terminal retail mode stores, and initiate the integration of home decoration. Trends and the exploration and exchange of future trends in home furnishing terminal model stores. The exhibition is divided into three parts: the theme display, the trade platform and the design gallery.
The theme of “2011's best decoration†exhibition, “play designâ€, “design and art†and “DECO FANTA SY†is used to show the concept of business and design and the college through the exhibition and salon communication. The concept of the relationship between design and design, the concept of Shenzhen's development and design relationship, and the design philosophy of domestic and international design masters.
In addition, it is worth mentioning that the theme of the theme of the planning purpose. Focusing on passing on some information, it conveys some thoughts on the home decoration industry. For example, in 2011, the most "decoration" image exhibition, through cooperation with the popular fashion home magazine "home decoration", invited a well-known designer to plan an exhibition. In this theme exhibition, the exhibitors' products are displayed through the master's feelings, and these inorganic and independent products are given life and artistic atmosphere. The theme of life art advocated by the whole exhibition has the most intuitive performance. . The other three activities “play designâ€, “design and art†and “DECO FANTASY†are all statically displaying the theme of the exhibition from different aspects. They are combined with the forum area in the middle, and hope to show and communicate through three days. Everyone not only saw the latest home art trends, but also procured the most suitable home accessories, or saw the most admired designers... At the same time, everyone has a new understanding of the home accessories industry in the heart, also on this The development of the industry has some inspiration.
The trade platform reflects the transcendence of two aspects. One is the gathering of hundreds of high-quality “Shenzhen Home Decoration†enterprises and products, showing the “Shenzhen Home Decoration†rooted in Shenzhen’s artistic innovation advantage with a concentrated, comprehensive and strong lineup. And those new generation jewelry companies that represent the new force are based on this exhibition as the platform to build the concept of the terminal brand model store; the second is the transcendence of the buyer channel, and the key invitations for the channels are divided into categories: There are buyers-oriented buyers, such as furniture companies and furniture dealers, who will also become future agents or distributors of the brand; as well as buyers who are mainly based on engineering orders, such as designers, hotel procurement and Design, interior design, soft furnishings, industrial design, real estate, retail, etc.
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