Maintaining the advantages of deep ploughing solid wood

Wen Shiquan, chairman of Yifeng Furniture, repeatedly stressed: "The furniture industry is my passionate career and my life's love."

Stabilizing the leading position in the sales of panel furniture, focusing on promoting solid wood and deepening the high-end market. Although “the market situation this year is similar to last year”, Wen Shiquan, the chairman of Yifeng Furniture, is still full of confidence in 2013.

â–  I see 2013

The furniture industry is still shuffling

When Wen Shiquan was interviewed, he was still a bold style in the Northeast. There was one to say one, two to say two, and unlike some companies, even if their performance declined, they would find ways to whitewash. "We can say that there is no danger in 2012!" When it came to last year's situation, there was still a bit of worry in Wen Shiquan's tone. "In the first half of the year, sales fell rapidly, and morale was lowered. So I quickly found a way to communicate. For the training of dealers, we will unify our thinking and act in unison.” At the same time, we have added some new initiatives, such as making profits and doing good services. "In the second half of the year, I finally pulled it back, so I said it was a shock!" But when it comes to the situation in Beijing, Wen Shiquan is full of pride. "Italian style has maintained the level of previous years, and it has always been the best sales in Beijing." One of the panel furniture brands, this is already very good."

Speaking of the market situation in 2013, “the reshuffle last year will increase this year.” Wen Shiquan believes that although the real estate industry is now picking up, but the home is a downstream enterprise, the market still has a certain lag, “2013 If you take the land, you have to pay in 2014. It will take another year!"

â– Annual strategy

Stable military solid wood power

As for how to deal with this year's market, Wen Shiquan said that first of all, it is necessary to stabilize the advantageous position of panel furniture. On this basis, Yifeng should further promote solid wood furniture. “The sales of solid wood furniture in the storefront are very good, even to the extent that supply is in short supply.” This makes Wen Shiquan firmly determined to enter the high-end market, and the excellent quality and excellence of Yifeng solid wood furniture makes him more confident. "Light design has been demonstrated for three years!" In addition, Yifeng has also invested a lot of money in technological transformation and introduced a large number of German equipment. "It is indeed worth seeing the investment now, but from the perspective of the long-term development of the company, it is still very worthwhile. ”

Another focus of this year's Italian style seems to have nothing to do with sales performance. "We have to work hard on employees' food, clothing, housing and transportation, fully respect employees, and let employees fully understand that we are a family!" Because of the thoughtfulness of employees, " After the Chinese New Year, the return rate of our factory's grassroots management staff reached 97%. This number makes me very proud. This is very rare in the furniture factory in Beijing.” In the difficult years, retaining talents and stabilizing the military are also A good move. Wen Shiquan also joked: "We have a lot of tricks, but we can't say that we have lost money! (Laughter)." Anyway, I can see that the Italian style is well prepared for 2013.

Many people in the home circle feel that after investing in real estate, they are a bit "not doing business". Now that the home market is not as good as it used to be, the profit cannot be compared with real estate. What kind of position will the furniture industry occupy in your entire business in the future?

"The furniture industry accounts for 99% to 100% of my total energy. This is a career worthy of my life and love for my life. He is like my child. To be honest, real estate is my investment, only I accounted for 1% of my energy to read the report and open a board of directors, but the furniture industry is my own team to lead my own business. Everyone said that I made money in real estate, but this money is also used to support my furniture industry. Development. I have gained enough respect in the furniture industry. This is my own passion. Under the premise of solving the problem of food and clothing, I must pursue my favorite business. In any case, furniture is the absolute focus of my career, this will not changing!"

At present, many home furnishing companies are developing e-commerce, but they are hard to say. Please tell us about the development progress of Yifeng Furniture E-commerce. What factors do e-commerce companies need to succeed at this stage?