[Abstract] This paper analyzes the problems that may be encountered in the process of implementing third-party packaging, such as unsound third-party packaging functions, conservative ideas of corporate managers, corporate reforms, and difficulties in information communication, and points out the successful implementation of third-party packaging. .
Keywords: third-party packaging; problems; countermeasures
Third-party packaging in our country as a relatively new management concept and organizational form, with its packaging cost reduction, high-level, high-quality, professional packaging services will gradually get people's approval, but due to the third-party packaging center hardware and software The transformation of supporting and people's ideas requires a process. In the course of its implementation, it may encounter such problems. Based on the analysis of these issues, the paper proposes a strategy for the smooth implementation of third-party packaging.
1 Problems that may be encountered during the implementation of third-party packaging
1.1 The third-party packaging function is not perfect
At present, third-party packaging has no scale, most of them can only provide paper packaging services or plastic packaging services, but do not have the ability to product packaging, and some third-party packaging can only provide product packaging services, without packaging design, packaging production Ability to build a third-party package so that its functionality is perfect. The construction of third-party packaging mainly has the following three forms:
1) The transformation from traditional packaging production companies to third-party packaging, such as a paper packaging color printing company with a certain packaging design capability and a plastic hose production plant, is combined to form a third-party packaging to complete the production of toothpaste packaging. The constructed third-party packaging usually does not have the product packaging capability, resulting in the toothpaste filling and packaging process has to be completed by the customer;
2) The third-party packaging is constructed by a branch of the logistics park, the packaging base. Currently, the packaging base of the logistics park mainly completes the product packaging, and does not have the product packaging design and production capabilities. Therefore, the packaging of products is mainly based on procurement. Or ordering clips to achieve;
3) The packaging department (or company) of a group product manufacturing plant is gradually expanding to build a third-party packaging center. For example, the packaging department (or company) of big corporations such as Coca-Cola Company, Procter & Gamble, etc. has full strength to establish third-party packaging. That is, full use of its packaging equipment, its packaging business outreach, until the realization of socialization, so that the construction of third-party packaging also has certain problems, that is, packaging design and production links are relatively weak, and even some of the packaging needs to be ordered from other companies.
Judging from the above three kinds of third-party packaging construction, the current third-party packaging generally has the phenomenon of unsound packaging, it can not be called a full-fledged third-party packaging, and even some third-party packaging companies are actually "bags The company "has only one boss and several salesmen to operate. Such a company does not have any packaging equipment at all, and the packaging company it works with is not fixed. It is always in the state of "taking a shot and changing a place". Without assurance, people generally have a bad impression on third-party packaging companies.
1.2 The traditionally conservative ideas of corporate managers are deeply rooted
If the third-party packaging model is used, the basic operation of the enterprise will inevitably be disclosed to third-party packaging companies. With increasingly fierce competition, core competitiveness has become an important obstacle to the survival and development of enterprises, and the leakage of core operating elements has become Because of the company's grief, the company has a confidentiality mentality in order to protect its own rights. It does not want others to know their own output and technology, and there is a certain skepticism about third-party packaging.
The lack of analysis of packaging costs by traditional companies is influenced by the concept of “small and completeâ€. Enterprises always have a kind of “pure water and non-flowing fields†mentality. They are always afraid that extra profits will be earned by other companies, and they would rather buy themselves. The packaging equipment is packaged by itself and is not willing to seek out packaging services. It has certain hostility to third-party packaging.
1.3 The traditional enterprise faces changes and hesitates to third-party packaging
The packaging of products belongs to a labor-intensive industry if it is changed from the traditional packaging method. Outsourced. In the third-party packaging, business leaders inevitably encounter such two problems:
1) Business layoffs. The use of third-party packaging will result in a large number of packaging personnel being idled, leading to layoffs by enterprises, which will cause significant changes in the corporate management structure and major adjustments in the internal management structure of the enterprise. This makes the senior management of the enterprise not dare to act rashly and make it become Push barriers to third-party packaging.
2) Tradition. Small and full. The company has some problems with the idleness of packaging equipment. Due to the influence of traditional ideas and concepts, most enterprises currently have certain packaging equipment. Although the technological content of these packaging equipment is not very high, it is after all used by enterprises. Heavy gold. In exchange, if third-party packaging is used, these devices will inevitably be idle. If they are sold as second-hand equipment, the benefits will be minimal. Therefore, such companies would prefer to pack their products to become third parties. Packaging obstacles.
Based on the above two points, traditional enterprises are always hesitant when choosing third-party packaging, resulting in the obstruction of the implementation of third-party packaging.
(to be continued)