Since the beginning of the 21st century, a common feature of the printing industry is that the total amount of “printing†has not decreased, but the demand for paper has greatly increased. However, as the ink-jet newspapers show, the need for “printing†without the involvement of printers has increased. Therefore, if the printing industry accepts orders, there will be no increase or decrease in the near future. Regardless of how to think well, as long as the original industrial structure remains unchanged, not only does it get better and has no hope, it will be difficult to maintain it.
The original familiar industrial model will collapse. The media has absolute intelligence control and reporting capabilities. The media is strongly launched from the "holders" (the media and the people in power or businesses behind them) to "non-holders" (the masses, consumers), encouraging people to consume.
Once there was a saying that “once the popularity of television, newspapers will disappear,†in fact the newspapers have not been fatally hit, and the media, while experiencing the rise and fall of each era, has achieved its own evolution, and has accordingly built a complementary relationship. relationship.
For example, watching a baseball game from a television broadcast, and seeing the news on the newspaper the next day, immediately bringing up memories. Such as the form of intelligence consumption, people are accustomed to actively consuming diverse information. .
Speaking of the differences in such information (with and without, more or less, dense and coarse) and mobility, the typical example of an advertising agency that can earn differential profits is to use the government and the company as "holders." Then the media itself is a tool for earning marginal profit based on the intelligence difference between "holders" and "non-holders."
As mentioned above, people must recognize that the original printing equipment, operating conditions, investment results, and even the entire industry model of the printing industry are based on the above-mentioned information differences and flow conditions. In other words, the majority of the printing technology features such as high speed, high quality, short delivery time, and low wages have formed a one-way flow structure from the "holder" to the "non-holder".
However, because people already have access to a personal computer as an intellectual production device, this type of industry model is easily defeated, just as ink jet newspapers reflect. Moreover, this type of personal computer is fully interconnected with the Internet. In addition to the "flow" of information from "holders" to "non-holders," the original media has formed a huge network of intelligence. "Stream" and "net" sometimes do not agree with each other, and sometimes they are co-ordinated and melted. It is precisely in the situation of confrontation and confrontation that the two have built a new emotional and communicative relationship. Therefore, the development of personal computers is the root cause of the collapse of the original industry model.
Can not ignore the large changes in the flow of information
What is to be said at this time is that there are indeed great changes compared to the unidirectional "stream" era. TV broadcasting has been colored, newspapers have changed to CTS to achieve high-speed color printing, and due to the introduction of DTP, the digitalization of pre-press to printing has been completed. These are not only evolutionary reforms within the printing industry, but can still show that the masses are a major consumer of information. "The facts have not changed.
However, the “intelligence world†that the masses, personal computers, and the Internet have jointly introduced is fundamentally different from the changes in the media so far. A large consumption area has become a large production area. As a result, the flow of information has changed, and the social structure and industrial structure have been shaken from the foundation.
The so-called intelligence, in a sense, abstracts all people's work behaviors into information (languages, characters, images, images, sounds, etc.), and it is through intelligence that they can get beyond the exchange and circulation of time and space. At present, the value of intelligence has become extremely important after people's production activities leapfrogged to become highly sophisticated, diverse, simultaneous, and multipolar. Intelligence is related to the survival of the company and can also change individual values ​​and lives. The exchange of valuable information is now undergoing major changes.
Originally, a lot of loose dissemination of the same thing was considered the intelligence of the media. However, if the “people-PC-Internet†is premised, it is only necessary to send intelligence to certain people who are interested in the situation. After they are sent to the network, the information is transmitted on the Internet. In other words, it is important to grasp the one-on-one central character, and look at the recent television commercials and printed advertisements, etc., and you can find that using these motives to attract people to the website. If you want to know the detailed information, you have to get in touch with the website. In fact, it is the tendency to use the computer-Internet. What I want to say here is also to pay attention to one-on-one thinking methods.
If you go down, it will be too far from the printing question, and here it is. But what I would like to remind is that the general enterprise is worth mentioning, and the printing company is worth mentioning. In short, from the standpoint of manipulating information and controlling it, if the flow of information and the methods of processing and the above changes cannot be detected in time, soon It is almost certain that there will be fatal business mishaps. In particular, the integration between individuals and the Internet can be demonstrated by announcements made by NEC, Fujitsu, and Microsoft that require the Internet to be the core of the business. For the average enterprise, if the Internet is not actively incorporated into the business strategy, it will inevitably lose its competitiveness and be eliminated.
To make a qualitative change in the service industry
The printing industry is a typical enterprise that accepts orders. In a sense, in the past, it also seemed to have practiced consumerism. However, what the Internet requires is a complete consumerism. This is a bold idea to restructure the corporate structure to match the user's mentality. This is the strategic core of NEC, Fujitsu, and Microsoft. Because of this, it contains the possibility of creating new added value and business models.
In fact, how should it be constructed? Although it is a negative argument, it shows that people always want to innovate equipment first and use it as the center to equip management departments and business departments. This is undoubtedly the concept of manufacturing or equipment industrialization. In fact, this should be the opposite of dealing with qualitative changes in the nature of the service industry. This is the most important thing that should be pursued.
Whether the printing industry is a manufacturing or service industry is a subject that is often discussed. However, this article wants to define the printing industry as a service industry. The reason is very simple. If it is not positioned as a service industry, it is obviously that it is not expected to maintain growth as an industry. Moreover, from a global point of view, it is a service sector that can achieve significant growth.
The existence of other industries that glimpse fisherman's profits will complement the viewpoint of “print = service industry†from another perspective. If we look at the printing industry with manufacturing, we can say that we have reached the end of this, and the end has clearly seen the demand. Unbalanced.
As mentioned above, the demand for printing has been relatively reduced, and the equipment has been in a strengthened position because of its own performance and productivity. As a result, it is tantamount to a diminutive market, which is contending with peers. If it is based on physical strength, the problem is not significant. Otherwise, it will not be the same as the entire industry, which is to say nothing to the printing industry. Other industries take advantage of “the benefits of fishermen†and are pregnant with the danger of entering through mergers or acquisitions. If it is considered that the printing industry is a document recording industry or an information transmission industry and a service industry, the intrusion of other industries may be more difficult.
Another thing that does not benefit printers is that, from the point of view of the sender, it is difficult to distinguish between the quality of the products and the delivery date of all printers. To put it another way, in a broad sense, the technical conditions are almost the same. Which printer is commissioned will have almost the same result.
Moreover, in terms of cost management, it has also reached the limit. That is, according to the adoption of DTP, DDCP, CTP, remote control, digitalization, networking, etc., the cost reduction is gradually toward the limit. The further reduction in costs has reached an impossible point. Just like the situation where the dry rags are squeezed again, according to the method of screwing, it is likely to incur detrimental maintenance of equipment and morale of employees.
With regard to CTP and DDCP, there is still a lot of remarks on the inside and outside of the industry, but from the perspective of userism, this type of manufacturing backyard discussion is necessary but it is worthless to users. The discussion may also lead to misunderstandings.
From the perspective of improving economic efficiency and strengthening competitiveness, it is necessary to completely abolish the image integrators sooner or later and shift to CTP. The Da Nippon Screen Company recently suspended production of analog proofers. The problem before this is that users who are not skeptical about why color proofing cannot be considered have emerged. If you focus on user supremacy, you absolutely need DTP+DDCP/Remote Control Proofing+CTP. This is not considered from the perspective of the factory's sales negotiations, but from the user's point of view, it also needs to renovate the workflow in a timely manner. The point of argument is not the theory of digitization. It is merely a precondition, and what is important is the thinking before it.
Print e-commerce
In the same industry where everyone is at the same level, the only difference in the ability to speak up compared to other companies in the industry is the difference in service. Of course, the services mentioned here do not refer to the accompanying services such as web pages, CD-ROMs, and DVD-ROMs. If they continue to do so, the results will be drawn into competitive prices with other companies in the industry. In the war of attrition, the entire industry became very tired.
Based on the above, the concept of thorough consumerism plus the Internet is important. As the final attitude of printing in the service industry, I am afraid that users face data options available on PCs and Macintoshes, asking for delivery dates, prices, layouts, etc., and subsequently forming shipments, printing, delivery, and billing. E-commerce image. As long as we consider it from the perspective of user supremacy, it will certainly be the case. It is conceivable that this is because the printing business or the document processing industry has been installed in the user's personal computer.
Although not taken for granted in the printing industry, this logic model has long since entered the accounting system of large companies. There is no need to repeat here. Commonly known as Electronic Banking (EB) and Corporate Banking (FB), it is the main computer of the financial unit and the terminal of the enterprise is connected by a communication line. From the enterprise's terminal, it can accept the financial services provided by the bank. EB/FB is like the bank's branch and salesperson are included in the user's request.
Fortunately, printed manuscripts have been digitized, so it's easy to create models like financial services like EB/FB. Today, printing is particularly adapted to information-oriented or IT-oriented. Again, only commodities are objects, and everything else resembles the value of the coins involved in digital data.
As soon as the various models for service-oriented industry are put into practical use, whether the e-commerce launched by the pioneer Co11bria company in this field can truly meet the needs of users will not dare to assert. However, it is not only simple to ask about the valuation and delivery date, it is clear that a variety of services have been introduced.
As long as we think of the "initial need to engage in equipment, and then arrange the corresponding business," the industry's standard model tends to collapse, taking this as a precondition to consider, recognizing that it is difficult to survive without disintegration, then the service will be divided into several models .
One of them is to get rid of the parts of the equipment, form business and corporate transactions, and the assessment will constitute a trinity business. As mentioned above, the image of several printing companies is side by side with the selector. In fact, this kind of business can only be shown on the selector, that is, the Collabria model service, or the American-style "superior corporatization." Collabria-style business operators seize the needs of users, and daily market survey data are recorded to provide users with specific solutions. The importance of their positioning will be greatly improved in the future. As long as the agreement on work price, delivery date, and quality is reached, in theory, the world's printing presses will be placed under the hands of those engaged in such undertakings.
The typical model for the commercialization of printing services may be just that. On the other hand, the role of the data center, which is known as the business model of the Internet, is also growing. When you mention the data center, you have the impression that data management services have business trust. What we are talking about here is to use the print data of companies and publishers as