As we all know, content is a very important issue in the book industry, an important link. If there is a lack of rich content, it will lead to a series of vicious circles. Consumers will not have much interest in Ebooks and PODs, and vendors may be less likely to develop their technologies, equipment, and create business environments.
In fact, no matter if it is Ebook or POD, it needs a lot of content to support it. Otherwise, the technology is no matter how good, the price is low, and the reading screen is big. No matter how wonderful the Internet publishing is, it does not mean much to the consumers. Need to explain is that I bought the Ebook, or I go online, or I get a handheld reader, I can see the information. Ultimately, this information alone is what the consumer really needs, and the others are just a means to enable the reader to see or understand the information.
Content is so important, how to find and handle useful content information? The most ready-made and richest content is in traditional publications, publishing a large number of books and newspapers every day. There are more than 500 publishers in China, more than 2,000 newspapers and about 8,000 magazines. China is a publishing country. The traditional publishing content includes various disciplines and various fields and is currently the largest source of information. How to effectively use this resource and reprocess the resources for the Ebook may be more efficient.
The traditional storage and transmission of content are performed through physical methods, and its search and query are difficult. Now is the need to use digital technology to turn information stored on paper into digital information for the Ebook. How to provide content for Ebook? This is the task of the IT industry. What we should do now is to use digital technology to turn information on paper into digital information.
Ebook and POD are just emerging from the market, and it makes no sense for everyone to be a conceptual manufacturer. It is necessary to jointly provide a very good technical means for consumers, users and the society to promote the development of Chinese Ebook and POD.